Business coaching: How to promote professional growth?
Two decades ago, business coaching was no more than a fad. But today, leaders and organizations understand its value as a fundamental tool for professional development. Companies have understood that empowered, confident, and confident employees make better decisions and are more effective in their jobs.
But the reality is that few managers know what to do to make these programs work. The lack of the right focus in these development programs is the factor that most affects staff retention.
For this reason, your company needs to have a good business coaching program. If you already have a good program, have you asked yourself, is it working? If your answer is “no” you should do something soon. To start with, let’s see what it’s all about. In addition, we will address why it is essential for your employees to become the leaders of their own development.
What is business coaching?
Thanks to sports coaches, we are already used to the term coach. There are dozens of films that evoke that great team leader who exploits the physical and psychological capacities of the players. As a result, the players put their best efforts to achieve a common purpose: to win the match!
Thanks to this, we know that business coaching equals training. But it is a personalized training that aims to make the most of people’s potential. It is an interactive process of personal transformation in which a coach (coach) and coachee (client) intervene.
Professional business coaching is about helping employees be more effective and involving them in the process. It is also called business training or training. Training influences adaptability, productivity and the decrease in the retention rate of employees.
In that sense, to define it in a business context, it must be considered that business training:
- It is a management approach and defines the way in which the manager role is performed.
- It is a set of skills to manage the performance of employees, with the objective of obtaining results.
Does business coaching allow job growth?
The answer is yes. Taking the time to train your employees is essential to taking your company to the next level. These are some of its benefits:
- It shows how valuable team members are to the organization.
- It endows each employee with a better sense of purpose and a stronger connection to the bigger picture of the company.
- Employees are inspired to work harder to make the business a success.
- Dramatically reduces turnover and attrition rates.
In addition to these benefits, investing in an employee training program helps develop a standard of practices and procedures. This program makes it easier to evaluate employee performance, identify weaknesses, and fine tune the customer service experience. It all comes down to increasing productivity and customer satisfaction.
How does a good business coaching program work?
Surely you already know that each company, consultant or individual coach uses a different training program. However, their programs usually apply the following steps:
- Identify the current situation of the employee.
- Establish SMART objectives (Specific, Measurable, Achievable, Relevant and Based on Time).
- Share the successes in the process in each section.
- Monitor the process. It is advisable to do a questionnaire prior to each meeting. Doing this helps you prepare for the meeting.
In an increasingly global business environment, LeVeon provides tools and solutions to improve business communication and does an initial assessment to determine communication preferences and biases. This allows to identify which areas must be worked.
Tips to foster a culture of business coaching in the company
You already know the importance of good training. Now, how can leaders make training part of their environment? To answer this question, we are going to share some tips:
- Lead by example: hire a business coach for yourself too.
- Ask open questions. Questions such as “how” or “why” empower employees to find creative solutions.
- It starts at the top. It begins by training leaders to embrace and promote a culture of training.
- Encourage training to be a routine for each department.
Benefits of business coaching
Ken Blanchard Companies summarizes the great benefits of business training in the following:
- Increase employee retention. It enables managers to identify challenges and opportunities with their employees and work to improve them.
- Strengthen the leadership of managers. It helps them carefully choose and practice new and more effective behaviors.
- Improve productivity. Coaches help people stay focused on what matters most. In addition, they hold people accountable for their development plans.
- Increase learning retention and return on investment (ROI). Its many benefits allow the amount invested in business training to return to the company more than multiplied.
Regarding ROI, An Annual Report (2009) found that 86% of companies report that they recovered the amount invested in training programs. The same study affirms that 80% of the people who receive training in their work have a greater confidence in themselves. While 70% benefit from better job performance, relationships and more effective communication skills.
Finally, a management culture that emphasizes training, regular feedback, and opportunities for growth creates a more engaged and active workforce. On the other hand, the culture of training better positions companies to grow and compete.
There are a wide variety of techniques and procedures that your company can use. However, hiring an agency experienced in the matter reduces training time and enhances your results.
At LeVeon we have extensive experience in improving communication in the workplace to boost productivity. Our business communication solutions include organizational auditing, communication workshops, expectations-setting exercises, and business communication training. Get in touch with LeVeon today!
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